Launching Xero's new "Your Business Supercharged" brand platform and tagline to the world of small business. Literally.

Imagine using Xero to transform your business into a powerful liberation vehicle breaking you free from boring admin and launching you towards your goals at full throttle. That was the story we wanted to tell to launch Xero's new brand positioning and tagline of 'Your Business Supercharged'.

This global fully integrated launch campaign spanned TV, web, digital, social and OOH and was Xero's highest performing campaign to date across every region. It helped transform small business perception of Xero and most importantly let them take control of their financnes so they too can take flight.

I worked on the pre-launch strategy, positioning and tag line testing a series of brand statements before ultimately landing on 'your business supercharged'. I then worked on Creative and Art Direction across the entire campaign from ideation to delivery. Strategic alignment to Xero's product, features and performance data. Generating the design system and rolling out of assets. Digital performance optimisation.