Think. Look. Cross.

Combating the rise of bus related pedestrian accidents in the Wellington CBD.

Project Overview
A new bus lane layout and adjustment of Wellington streets was leading to a dramatic rise in pedestrian accidents in Wellington's CBD. The main cause of this being inattentiveness for locals used to historic layouts.

Putting the key causes of inattentiveness front and centre to get pedestrians to confront their own habits and create safer walking patterns on Wellington streets.
My Contributions
Creative and art direction for the concept from ideation to delivery.
Alex Downey
Art Direction | Design | Digital
Who me?
With nearly two decades working at both agencies and in-house creative teams i'm passionate about finding creative solutions across multiple mediums. My work covers everything from small scale branding to enterprise dotcom design systems, brand strategy and large international TVC's.

I'm currently an Associate Creative Director at Xero, based remotely in Gisborne, New Zealand. When i'm not working you can find me surfing, golfing and playing tennis or spending time with my young children and long haired sausage dog. Woof.  
Where i've worked
2007-2023: Freelance Designer @ Alex Downey Design
2009-2010: Junior Designer @ Markitable (Chilli Design)
2010-2011: Graphic Designer @ Tardis Design
2011-2012: Graphic Designer @ Open Labs
2012-2014: Graphic Designer/ Art Director @ WCC design team
2014-current: Associate Creative Director @ Xero
my Qualifications
2008-2011: Bachelor of Design (BDES) ith Honors, majoring in Advertising
2011: Member International Society of Designers (MISTD)
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