Xero dotcom redesign

Evolving Xero’s online experience for a new generation of savvy small business owners.

Project Overview
Xero's out of date dotcom property wasn't keeping pace with modern, accessible and functional websites. In collaboration with Today Design a framework was created that was then populated with on-brand Xero assets and page layouts.

A multi month human-centred design process culminated in a dotcom specific look/feel that reflects Xero in a digital space.A mix of asset generation and page rollouts was supported with a interactive and adaptive master Figma guide and assets repository.

The new website has a significant uplift in quality of user experience and commercial effectiveness.

My Contributions
UI/UX research and user testing. Sitemap and user flow journey mapping. Site and page design. Asset design and generation. Figma guide build and custodianship. Site asset generation. Roll out of pages design and build.
Alex Downey
Art Direction | Design | Digital
Who me?
With nearly two decades working at both agencies and in-house creative teams i'm passionate about finding creative solutions across multiple mediums. My work covers everything from small scale branding to enterprise dotcom design systems, brand strategy and large international TVC's.

I'm currently an Associate Creative Director at Xero, based remotely in Gisborne, New Zealand. When i'm not working you can find me surfing, golfing and playing tennis or spending time with my young children and long haired sausage dog. Woof.  
Where i've worked
2007-2023: Freelance Designer @ Alex Downey Design
2009-2010: Junior Designer @ Markitable (Chilli Design)
2010-2011: Graphic Designer @ Tardis Design
2011-2012: Graphic Designer @ Open Labs
2012-2014: Graphic Designer/ Art Director @ WCC design team
2014-current: Associate Creative Director @ Xero
my Qualifications
2008-2011: Bachelor of Design (BDES) ith Honors, majoring in Advertising
2011: Member International Society of Designers (MISTD)
Keen for a yarn?