Transforming a generation of small business owners into a new financially engaged category - the Self Made.

This campaign 'Made for Self Made' isn’t simply a launch campaign idea. It’s a fundamental shift in the way we talk to our customers. Rather than targeting the entire small business market let’s become the software for the Self Made.

The objective of this was to build brand awareness and advocacy across the Americas within the small business and accountant/bookkeeper segments via an integrated marketing Campaign. This campaign included TVC and and digital spots, supporting short form video creative, OOH and digital banners and dotcom work.

Stragtegic brand positioning for US specific segmentation. Creative and Art Direction across the entire campaign from ideation to delivery. Strategic alignment to Xero's product, features and performance data. Generating the design system and rolling out of assets. Digital performance optimisation.