See business differently

A campaign made entirely with Generative AI that demonstrates how Xero's new Analytics Plus platform helps you understand the financials.

Project Overview
The fear of complicated financial data means business owners only see a simplistic, surface level view of their business. Analytics powered by Syft’s insights helps them see business differently, so they can finally spot new business opportunities.

This product launch campaign showcases the core benefits and features through quirky visual abstractions that turn everyday business objects into graphs and charts.

The entire campaign was AI generated including visuals, motion, music and VO.
My Contributions
Creative and art direction for the concept from ideation to delivery. Generative AI visualisation and iteration. Design, design system and roll out.
Alex Downey
Art Direction | Design | Digital
Who me?
With nearly two decades working at both agencies and in-house creative teams i'm passionate about finding creative solutions across multiple mediums. My work covers everything from small scale branding to enterprise dotcom design systems, brand strategy and large international TVC's.

I'm currently an Associate Creative Director at Xero, based remotely in Gisborne, New Zealand. When i'm not working you can find me surfing, golfing and playing tennis or spending time with my young children and long haired sausage dog. Woof.  
Where i've worked
2007-2023: Freelance Designer @ Alex Downey Design
2009-2010: Junior Designer @ Markitable (Chilli Design)
2010-2011: Graphic Designer @ Tardis Design
2011-2012: Graphic Designer @ Open Labs
2012-2014: Graphic Designer/ Art Director @ WCC design team
2014-current: Associate Creative Director @ Xero
my Qualifications
2008-2011: Bachelor of Design (BDES) ith Honors, majoring in Advertising
2011: Member International Society of Designers (MISTD)
Keen for a yarn?