Kitomba rebrand

Re-envisioning a 20 year-old software brand to be as creative and modern as the hair and beauty industry it services.

Project Overview
Kitomba is a salon software inspired by and purpose built for the hair and beauty industry, but it's legacy brand didn't reflect those values and was alienating it from customers. This branding project creates a coherent, creative and modern look feel that accurately reflects the brand story and is as fun and quicky as the beauty and salon industy.  

The project included logo design, full brand guidelines, design systems, web design and marketing asset design.

It also included generative AI asset creation for every image and illustration used on the website and marketing assets to save costs on traditional shoots and be more flexible.
My Contributions
Full rebranding including brand strategy and positioning, branding design, web design, logo design, asset design and system rollout. Image and illustration generation.
Alex Downey
Art Direction | Design | Digital
Who me?
With nearly two decades working at both agencies and in-house creative teams i'm passionate about finding creative solutions across multiple mediums. My work covers everything from small scale branding to enterprise dotcom design systems, brand strategy and large international TVC's.

I'm currently an Associate Creative Director at Xero, based remotely in Gisborne, New Zealand. When i'm not working you can find me surfing, golfing and playing tennis or spending time with my young children and long haired sausage dog. Woof.  
Where i've worked
2007-2023: Freelance Designer @ Alex Downey Design
2009-2010: Junior Designer @ Markitable (Chilli Design)
2010-2011: Graphic Designer @ Tardis Design
2011-2012: Graphic Designer @ Open Labs
2012-2014: Graphic Designer/ Art Director @ WCC design team
2014-current: Associate Creative Director @ Xero
my Qualifications
2008-2011: Bachelor of Design (BDES) ith Honors, majoring in Advertising
2011: Member International Society of Designers (MISTD)
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