Digital Accountancy Show

A modern accounting conference brand for modern digital accountants.

Project Overview
Accounting conferences have been the safe haven of traditional and boring aesthetics for traditional accountants. The Digital Accountancy Show is a new style of accounting conference for a new style of digitally savvy, modern practitioner.

A simple modular brand to work for multiple Digital Accountancy properties that is combined with a futuristic, energised show brand. Challenger language and stark visuals are designed to stand out from the norm in accounting conferences.
My Contributions
Full rebranding including brand strategy and positioning, branding design, web design, logo design, asset design and system rollout.
Alex Downey
Art Direction | Design | Digital
Who me?
With nearly two decades working at both agencies and in-house creative teams i'm passionate about finding creative solutions across multiple mediums. My work covers everything from small scale branding to enterprise dotcom design systems, brand strategy and large international TVC's.

I'm currently an Associate Creative Director at Xero, based remotely in Gisborne, New Zealand. When i'm not working you can find me surfing, golfing and playing tennis or spending time with my young children and long haired sausage dog. Woof.  
Where i've worked
2007-2023: Freelance Designer @ Alex Downey Design
2009-2010: Junior Designer @ Markitable (Chilli Design)
2010-2011: Graphic Designer @ Tardis Design
2011-2012: Graphic Designer @ Open Labs
2012-2014: Graphic Designer/ Art Director @ WCC design team
2014-current: Associate Creative Director @ Xero
my Qualifications
2008-2011: Bachelor of Design (BDES) ith Honors, majoring in Advertising
2011: Member International Society of Designers (MISTD)
Keen for a yarn?