Better EOFY on Xero

Offering small businesses a different perspective to taking on EOFY.

Project Overview
Sometimes the very things that get us to where we are, are the very things that hold us back. The same can be said for outdated accounting methods in business. This EOFY we campaigned to remind late adopters that there’s a better way.

We developed 3 stories to highlight this outdated perspective, literally; The paperwork and endless spreadsheets, the confusing data and misalignment with your accountant. Because even though change is hard… Your business is better off on Xero.

This fun and simple seasonal campaign ran across TV, digital and OOH across the EOFY period and saw a strong positive uplift in conversion of late adopters, accountant referals and uplift in free trials.
My Contributions
Creative and art direction from ideation to delivery. Strategic alignment to EOFY pain points and Xero business functions. Shoot direction and design of campaign assets.
Alex Downey
Art Direction | Design | Digital
Who me?
With nearly two decades working at both agencies and in-house creative teams i'm passionate about finding creative solutions across multiple mediums. My work covers everything from small scale branding to enterprise dotcom design systems, brand strategy and large international TVC's.

I'm currently an Associate Creative Director at Xero, based remotely in Gisborne, New Zealand. When i'm not working you can find me surfing, golfing and playing tennis or spending time with my young children and long haired sausage dog. Woof.  
Where i've worked
2007-2023: Freelance Designer @ Alex Downey Design
2009-2010: Junior Designer @ Markitable (Chilli Design)
2010-2011: Graphic Designer @ Tardis Design
2011-2012: Graphic Designer @ Open Labs
2012-2014: Graphic Designer/ Art Director @ WCC design team
2014-current: Associate Creative Director @ Xero
my Qualifications
2008-2011: Bachelor of Design (BDES) ith Honors, majoring in Advertising
2011: Member International Society of Designers (MISTD)
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