Balance your cashflow

An generative AI spot that demonstrates cashflow control with Xero.

Project Overview
Cash flow can feel uncontrollable at times, especially when you’re in the thick of business. But with Xero, you have all the tools in one place to take make it manageable.

This feature promoting campaign show how Xero helps you know every single digit, master every bill, and get completely on top of your payments, forecasting and invoicing, even when business is at its busiest. With Xero, you know your cash flow is totally under control.

This spot was created entire with generative AI, including every visual, the motion, music and voiceover.
My Contributions
Creative and art direction for the concept from ideation to delivery.
Generative AI visualisation and iteration.
Design, design system and roll out.
Alex Downey
Art Direction | Design | Digital
Who me?
With nearly two decades working at both agencies and in-house creative teams i'm passionate about finding creative solutions across multiple mediums. My work covers everything from small scale branding to enterprise dotcom design systems, brand strategy and large international TVC's.

I'm currently an Associate Creative Director at Xero, based remotely in Gisborne, New Zealand. When i'm not working you can find me surfing, golfing and playing tennis or spending time with my young children and long haired sausage dog. Woof.  
Where i've worked
2007-2023: Freelance Designer @ Alex Downey Design
2009-2010: Junior Designer @ Markitable (Chilli Design)
2010-2011: Graphic Designer @ Tardis Design
2011-2012: Graphic Designer @ Open Labs
2012-2014: Graphic Designer/ Art Director @ WCC design team
2014-current: Associate Creative Director @ Xero
my Qualifications
2008-2011: Bachelor of Design (BDES) ith Honors, majoring in Advertising
2011: Member International Society of Designers (MISTD)
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